Felagia

The felagia difference

Thoughtfully formulated. Naturally gentle.

Every Felagia shampoo bar is built around the same philosophy:
gentle cleansing, purposeful ingredients, and respect for your dog's
skin.

￰✓ Soap-Free Syndet Bars

pH-balanced cleansing with a gentle amino acid-based surfactant.

￰✓ Fragrance-Free

No added fragrance or essential oils—just thoughtful skincare.

￰✓ Nordic Ingredients

Featuring Finnish botanicals and carefully selected organic
ingredients.

✓ ￰Inspired by Modern Skincare science

Formulated with amino acid surfactants, osmolytes and prebiotics
to support healthy skin.

Three Formulas. One Philosophy.

Every Felagia shampoo bar shares the same gentle, pH-balanced, soap-free
cleansing base. The difference lies in the carefully selected
ingredients that support different skin and coat needs.

Soothing Shampoo Bar

Oat • Prebiotics • Amino Acids

Designed for sensitive skin. Finnish organic oat and prebiotic
inulin help support the skin barrier while gently cleansing without
unnecessary irritation.

Best for: Sensitive or easily irritated skin.

Moisturising Shampoo Bar

Birch • Osmolytes • Amino Acids

Made with Finnish organic birch water and betaine, a natural osmolyte
derived from Finnish sugar beet, to help support the skin's moisture
balance and leave dry skin feeling comfortable after bathing.

Best for: Dry or dehydrated skin and short coats.

Conditioning Shampoo Bar

Sea Buckthorn • Vitamin E • Amino Acids

Organic sea buckthorn berry oil and vitamin E help condition the
skin and coat, leaving long coats soft, smooth, and naturally
healthy-looking.

Best for: Long coats or dogs needing extra
conditioning and shine.

Our philosophy

Simple ingredients. Thoughtful science.

We believe dog skincare doesn't need to be complicated.

Instead of following trends, we focus on carefully selected
ingredients that work together to cleanse gently, support the skin's
natural barrier, and leave the coat naturally healthy.

Every formula is guided by science and designed with quality,
functionality, and Nordic simplicity in mind.

Our Promise

✔ Soap-free
Our shampoo bars are syndet
bars, not soap. They cleanse gently without the naturally high pH of
traditional soap, making them a skin-friendly choice for dogs.

✔ Sulfate-free
We never use harsh sulfate
cleansers such as SLS or SLES. Instead, we formulate with mild,
modern surfactants chosen for their excellent skin compatibility.

✔ pH Balanced
Every shampoo bar is carefully formulated to match the needs of canine skin, helping support its
natural protective barrier while providing an effective yet gentle cleanse.

✔ Fragrance-free
No added fragrance or essential oils—because healthy skin doesn't need perfume, and dogs
experience the world through their remarkable sense of smell.

✔ Easy to Use
Simply rub the bar directly over your dog's wet coat, paws, legs, or muddy belly to create a rich
lather exactly where you need it. Less mess, less waste, and no
liquid shampoo running through your fingers.

✔ Purposeful Ingredients
Every ingredient has a purpose. We choose gentle, scientifically supported ingredients
that contribute to skin comfort, product performance, or
stability—and leave out everything else.

✔ Inspired by Skincare Science
Featuring amino acid-based surfactants, natural osmolytes, prebiotics, and
carefully selected botanical ingredients to help support healthy skin
and a soft, healthy-looking coat.

✔ Rooted in the Nordics
Whenever possible, we use Finnish and organic ingredients, carefully selected for their
quality, sustainability, and performance.